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ET Telecom News

ET BrandEquity News

  • What Gen Z really wants: Local labels, global dreams, and AI that saves time

    The second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are reshaping the business world. The survey explores their personal lives, professional goals, and financial habits. Social media plays a vital role in their brand discovery. The study also highlights their preferences for e-commerce, fashion, and streaming platforms.

    what gen z really wants local labels global dreams and ai that saves time
    what gen z really wants local labels global dreams and ai that saves time

    What Gen Z really wants: Local labels, global dreams, and AI that saves time

    The second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are reshaping the business world. The survey explores their personal lives, professional goals, and financial habits. Social media plays a vital role in their brand discovery. The study also highlights their preferences for e-commerce, fashion, and streaming platforms.

ETCFO News

  • Lenskart acquires Spain’s Meller brand for Rs 406 crore ahead of IPO

    Lenskart, through its Singapore subsidiary, will acquire an 80% stake in Spanish eyewear brand Meller. This move aims to broaden Lenskart's reach in Europe. Lenskart's Meller acquisition will also target the Gen Z demographic. The deal, valued at approximately Rs 406.93 crore, includes payments to Meller's investors and founders. This acquisition strengthens Lenskart's global strategy before its planned IPO.

    lenskart acquires spain s meller brand for rs 406 crore ahead of ipo
    lenskart acquires spain s meller brand for rs 406 crore ahead of ipo

    Lenskart acquires Spain’s Meller brand for Rs 406 crore ahead of IPO

    Lenskart, through its Singapore subsidiary, will acquire an 80% stake in Spanish eyewear brand Meller. This move aims to broaden Lenskart's reach in Europe. Lenskart's Meller acquisition will also target the Gen Z demographic. The deal, valued at approximately Rs 406.93 crore, includes payments to Meller's investors and founders. This acquisition strengthens Lenskart's global strategy before its planned IPO.

ET CIO News

  • Creating realistic deepfakes getting easier than ever, fighting back may take even more AI

    Deepfakes are emerging as a significant threat, impersonating officials and infiltrating corporate America. Criminals and adversaries leverage AI to create convincing synthetic media for espionage, fraud, and disinformation campaigns. Experts are deploying AI-driven solutions and advocating for regulations and digital literacy to combat this growing challenge and restore trust in the digital age.

    creating realistic deepfakes getting easier than ever fighting back may take even more ai
    creating realistic deepfakes getting easier than ever fighting back may take even more ai

    Creating realistic deepfakes getting easier than ever, fighting back may take even more AI

    Deepfakes are emerging as a significant threat, impersonating officials and infiltrating corporate America. Criminals and adversaries leverage AI to create convincing synthetic media for espionage, fraud, and disinformation campaigns. Experts are deploying AI-driven solutions and advocating for regulations and digital literacy to combat this growing challenge and restore trust in the digital age.