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ET Telecom News

ET BrandEquity News

  • When creativity forgets culture

    Swiggy's Teej advertisement, featuring a Bollywood song lyric, has sparked widespread criticism for cultural insensitivity. Marketing professionals and cultural observers have condemned the ad for trivialising a sacred festival rooted in marital devotion. This incident follows previous advertising controversies, raising concerns about Swiggy's brand strategy and internal approval processes, prompting calls for accountability and consumer disengagement.

    when creativity forgets culture
    when creativity forgets culture

    When creativity forgets culture

    Swiggy's Teej advertisement, featuring a Bollywood song lyric, has sparked widespread criticism for cultural insensitivity. Marketing professionals and cultural observers have condemned the ad for trivialising a sacred festival rooted in marital devotion. This incident follows previous advertising controversies, raising concerns about Swiggy's brand strategy and internal approval processes, prompting calls for accountability and consumer disengagement.

ETCFO News

  • State revenue growth to rise marginally to 7-9% in FY26, backed by GST and centre support

    India’s 18 largest states are expected to see revenue growth of 7-9% in FY26, slightly above last year’s 6.6%, supported by steady GST collections and central tax devolutions. Liquor and GST will drive own-tax revenues, while grants from the Centre are set to recover after a decline last year. Risks include weak consumption and inflation, though better tax buoyancy and Centre support could boost growth.

    state revenue growth to rise marginally to 7 9 in fy26 backed by gst and centre support
    state revenue growth to rise marginally to 7 9 in fy26 backed by gst and centre support

    State revenue growth to rise marginally to 7-9% in FY26, backed by GST and centre support

    India’s 18 largest states are expected to see revenue growth of 7-9% in FY26, slightly above last year’s 6.6%, supported by steady GST collections and central tax devolutions. Liquor and GST will drive own-tax revenues, while grants from the Centre are set to recover after a decline last year. Risks include weak consumption and inflation, though better tax buoyancy and Centre support could boost growth.

ETHRWorld News

  • AI Series: The Dream of Artificial Intelligence

    The article explores the long-standing human fascination with artificial intelligence. It traces the concept from ancient myths to modern science fiction. It highlights key figures like Alan Turing and Marvin Minsky. The piece examines the philosophical questions surrounding AI. It also touches upon the current public discourse.

    ai series the dream of artificial intelligence
    ai series the dream of artificial intelligence

    AI Series: The Dream of Artificial Intelligence

    The article explores the long-standing human fascination with artificial intelligence. It traces the concept from ancient myths to modern science fiction. It highlights key figures like Alan Turing and Marvin Minsky. The piece examines the philosophical questions surrounding AI. It also touches upon the current public discourse.

ET CIO News

  • Maharashtra govt to launch app-based transport service

    The State Transport Department will collaborate on the app, potentially named 'Jai Maharashtra' or similar, and aims to offer rickshaw, taxi, and e-bike services. Financial support, including interest-free loans, will be available through Mumbai Bank and various corporations to encourage vehicle purchases and employment.

    maharashtra govt to launch app based transport service
    maharashtra govt to launch app based transport service

    Maharashtra govt to launch app-based transport service

    The State Transport Department will collaborate on the app, potentially named 'Jai Maharashtra' or similar, and aims to offer rickshaw, taxi, and e-bike services. Financial support, including interest-free loans, will be available through Mumbai Bank and various corporations to encourage vehicle purchases and employment.