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Standing the test of time
In the 1960s, Swiss watchmakers dominated the world market, holding over 50% market share. Until a ‘quartz crisis’ in the ’70s upended the industry, leaving many famous brands bankrupt. Today, the Swiss watchmaking industry is valued at over $53.69 billion. Anumeha Chaturvedi explores how heritage Swiss watch brands scripted a revival in fortunes by staying true to their roots.
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