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Why smaller creators are winning big for brands
India's digital marketing sees a shift. Brands now focus on micro-influencers. These creators offer better engagement than celebrities. They connect with Gen Z and regional audiences. Micro-influencers provide cost-effective, targeted campaigns. Brands like Levista Coffee use regional creators. Short-form video content dominates. Micro-influencers shape narratives. They bring trust and authenticity. This shift marks a new era of influence.
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The role of impactful storytelling in financial turning points
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Over 1.6 lakh self-declaration certificates filed for food and health ads: I&B
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Ajit Varghese steps down as JioStar's head of revenue, Mahesh Shetty takes over
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The Price of Convenience: Are consumers paying for more than what they bargained for?
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