How to Evolve your ABM Strategy with Eloqua

In an earlier post, I shared my thoughts on how ABM has evolved with the American Marketing Association. As highlighted by the AMA, the demand for ABM has increased with the shift from traditional to digital marketing strategies. Marketers leverage Eloqua to ensure they are orchestrating a streamlined experience for their priority accounts.

Below are a few ways Eloqua can help execute a robust ABM strategy.

ABM Strategies in Eloqua for Modern Marketers

Leverage Match Rules and Handler Sets to identify active accounts.

Example: Organization wants to identify previously unmatched account based on region of Eloqua contact. Leveraging Match Rules can help identify if a contact matches a key account. Handler sets enable marketers to automate the match to an account in Eloqua.