PwC improves customer engagement with native AI functionality in Oracle Eloqua
Global professional services leader taps AI capabilities in Oracle Eloqua Marketing Automation for personalized customer outreach and optimal timing.
“Oracle Marketing’s AI capabilities have transformed the way we plan and execute campaigns—not just in process, but in mindset. While we've seen improvements in metrics like open and click-through rates, the real value lies in our ability to create more valuable and meaningful customer interactions.”
PwC, a global leader in professional services, is a long-time Oracle Eloqua Marketing Automation customer. The company wanted to move beyond one-size-fits-all marketing messaging but faced time and resource constraints. With Eloqua's native AI capabilities, PwC enhanced team efficiency and email effectiveness using send-time optimization. It also prevented over-communication with fatigue analysis, and used account intelligence to shift focus from broad outreach to high-value opportunities. The AI-powered automation and insights in Oracle AI for Customer Experience freed PwC's marketing teams to focus on developing more targeted campaigns, crafting personalized content for specific audience segments, and delivering more value to clients.