Singlife, a leading homegrown financial services company based in Singapore, has launched a generative artificial intelligence (AI) tool with Oracle Cloud Infrastructure (OCI) services. The AI tool aims to provide Singlife’s financial advisors with real-time product information, to enable them to serve their customers more efficiently.

Serving over one million customers, Singlife is focused on revolutionizing the traditional insurance industry through technology. In 2023, Singlife launched the #BetterIdea Challenge, a hackathon where employees leverage generative AI to develop solutions that address challenges in the financial services industry. Through the #Betteridea Challenge, employees demonstrated how generative AI innovations can enhance customer experience, accelerate knowledge transfer and empower end-users including financial advisors.

“We take pride in cultivating a growth mindset amongst Singlifers to drive continuous innovation,” said Romil Sharma, Group Head of Technology and Operations at Singlife. “Oracle Cloud Infrastructure services were fundamental to the success of our #BetterIdea Challenge as they provided a high-performance platform that empowered our employees to unleash their creativity. We’re excited to turn our ideas into reality with the deployment of this generative AI tool and to witness its positive impact on our operations, financial advisors, and, ultimately, customer satisfaction.”

By leveraging OCI services, including Oracle AI Vector Search in Oracle Autonomous Database, OCI Generative AI, Oracle APEX, OCI Compute, and OCI Storage, Singlife’s financial advisors are able to leverage generative AI to automate the information search for all Singlife insurance products. This enables Singlife’s financial advisors to quickly and efficiently respond to customer queries.

“Cloud and AI are driving profound transformations in financial services, fostering innovation and streamlining operations,” said Chin Ying Loong, regional managing director, ASEAN & SAGE, Oracle. “With this generative AI tool, Singlife further demonstrates its commitment to delivering best-in-class innovative technology solutions and strategies by embedding generative AI into its technology stack to provide a world-class digital experience for its customers. We’re honoured to be the technology provider for Singlife’s #BetterIdea Challenge and to power their AI tool from inception to completion.”

Singlife’s generative AI tool recently received the GenAI Innovation Award in the AI Award category at the 2025 Oracle Customer Excellence Awards.